Taste and See

In his book, What the Dog Saw, Malcolm Gladwell tells about Howard Moskowitz, a flavor guru who helped develop such tastes as Diet Pepsi (R) and Prego (R) spaghetti sauce. Moskowitz is fond of a yiddish expression, “To a worm in horseradish, the world is horseradish” or, as he explains it, “The mind knows not what the tongue wants.”  According to him, taste-testers didn’t know they liked chunky spaghetti sauce until they sampled Prego.

I was reminded of this idea recently when I heard an evangelist make a similar comment, but he wasn’t referring to soda or spaghetti sauce. He was talking about the idea of sharing the good news of salvation with our neighbors. They know their hearts are breaking and their lives are a mess, but they don’t know what they need to cure their sin problem. They try to mask the pain, but nothing can fill the God-shaped void. To paraphrase Moskowitz, ‘The mind knows not what the soul needs.”

The evangelist and the psalmist had the solution: ‘Taste and see that the Lord is good; blessed is the man who takes refuge in Him.” Psalm 34:8 (NIV)   Once they “taste” the Lord, they will realize what they’re missing.

My husband had a friend in college who lived his Christian life in such a way that others found it irresistible.   He made friends easily and attracted other students to his faith, which he lived out publicly and without reservation.  His witness touched lives across a variety of social groups.  Everyone loved Tim — and Tim used that opportunity to point everyone to the Savior.  They tasted the Lord through Tim, and wanted more.

God wants to use us to bring His “flavor” to a world that has been spoiled and rotted by sin. When others are attracted to taste Him, they will see that the Lord is good. Once that happens, I believe the Holy Spirit will start working on their hearts.

There’s plenty of Him to go around — let’s share!

(Diet Pepsi and Prego are registered trademarks)

Copyright 2011 – Mary E. Egidio – permission is granted to share this work, but with attribution, and not for commercial purposes


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