Posts Tagged ‘food’

Taste and See

In his book, What the Dog Saw, Malcolm Gladwell tells about Howard Moskowitz, a flavor guru who helped develop such tastes as Diet Pepsi (R) and Prego (R) spaghetti sauce. Moskowitz is fond of a yiddish expression, “To a worm in horseradish, the world is horseradish” or, as he explains it, “The mind knows not what the tongue wants.”  According to him, taste-testers didn’t know they liked chunky spaghetti sauce until they sampled Prego.

I was reminded of this idea recently when I heard an evangelist make a similar comment, but he wasn’t referring to soda or spaghetti sauce. He was talking about the idea of sharing the good news of salvation with our neighbors. They know their hearts are breaking and their lives are a mess, but they don’t know what they need to cure their sin problem. They try to mask the pain, but nothing can fill the God-shaped void. To paraphrase Moskowitz, ‘The mind knows not what the soul needs.”

The evangelist and the psalmist had the solution: ‘Taste and see that the Lord is good; blessed is the man who takes refuge in Him.” Psalm 34:8 (NIV)   Once they “taste” the Lord, they will realize what they’re missing.

My husband had a friend in college who lived his Christian life in such a way that others found it irresistible.   He made friends easily and attracted other students to his faith, which he lived out publicly and without reservation.  His witness touched lives across a variety of social groups.  Everyone loved Tim — and Tim used that opportunity to point everyone to the Savior.  They tasted the Lord through Tim, and wanted more.

God wants to use us to bring His “flavor” to a world that has been spoiled and rotted by sin. When others are attracted to taste Him, they will see that the Lord is good. Once that happens, I believe the Holy Spirit will start working on their hearts.

There’s plenty of Him to go around — let’s share!

(Diet Pepsi and Prego are registered trademarks)

Copyright 2011 – Mary E. Egidio – permission is granted to share this work, but with attribution, and not for commercial purposes

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I Know, It Sounds a Little Different…

My daughter and son-in-law bravely left their new baby with us last night so they could go out on a date, at my insistence.   They were looking for good Italian food, and tried out a local restaurant that is owned by actual first-generation Italian immigrants.  What’s not to love?

During dinner, the owner/manager/chef came to their table, insisting they try his latest concoction:  “Here, try this, ” he said, excitedly, handing them a bowl. “It’s marinated carrots.  I know, it sounds a little different, but it’s really good.  Try it!”   They each took a taste and it was love at first bite.  Their oohs and aahs satisfied the creator, and on he went to share with the next table…”I know.  It sounds a little different, but it’s really good…”    When Lizz asked for a container to take the rest of it home, he filled it up again with the marinated carrots.

Of course, they had to bring the leftovers to our house, and brought the same enthusiasm along with them: “You’ve got to try these marinated carrots…I know. It sounds a little different, but it’s really good.”  And they were!  The sweetness of the olive oil and tang of the vinegar, combined with the Italian spices, gave the otherwise ordinary carrots a unique flavor.  We’re all foodies at our house, so I found myself opening the ‘frig the next morning to point them out to my son…”I know.  It sounds a little different…”   Well… for some reason, at 7:30 in the morning, marinated carrots didn’t quite have the same appeal.

But isn’t that how it is?  If we try something we really enjoy, we don’t usually hesitate to tell others about it, to share it with them, especially if it’s something new and unique.  Restaurants and businesses count on ‘word of mouth’ advertising to boost their sales and gain new customers.

The Bible tells us in the early days of the Christian church, “the Lord added to their number daily those who were being saved.” (Acts 2:47b)   I have a sneaking suspicion that a big percentage of those people were drawn to the fellowship of believers because of ‘word of mouth’ advertising.  Their neighbors, their relatives, were saying to them, “You’ve got to come, you’ve got to try this. I know.  It sounds a little different.  But lives have been changed. God is moving among us. Miracles are happening.”  That’s what happens when we really get excited about something.  We want to share it with others.

God is still seeking out people to add to the fellowship of believers.  He’s looking for ‘word of mouth’ advertising.  He’s still performing miracles among His people.  He’s healing bodies, breaking the bonds of addiction, saving marriages, and changing lives.  We’ve got a lot to be excited about.  Let’s not hesitate to find someone who needs Him and say, “You’ve got to try this!  I know.  It sounds a little different…”

Copyright 2010 Mary E. Egidio – permission is granted to share this post, but with attribution, and not for commercial purposes.  (yes, you can share it, but please tell who wrote it, where you found it, and don’t sell it!)